Midwest Dairy’s mission is to give their consumers an excellent dairy experience and focus their efforts on sharing thoughts and developing programs and resources for retail, health and wellness, school food service, and industry partners. Midwest Dairy currently represents over 4,4000 dairy farms to 41 million consumers across Kansas, Oklahoma, Nebraska, Missouri, Arkansas, North Dakota, South Dakota, Minnesota, Iowa, and Illinois.  

Through Midwest Dairy and Kansas State University, I had the opportunity to work on their Undeniably Dairy campaign during my senior year of college, which aims to remind consumers of the many reasons they love and trust dairy foods. Their goal was to reach and connect to a college-aged, Gen-Z audience 

I worked as an Account Manager with classmates Sami Fisher, Caroline Diederich, Hailey Case, and Taylor Lincoln. Working in competition with four other teams, my team worked countless hours to come up with four different strategies and tactics to present to our client, as well as focusing on the theme of nostalgia throughout the campaign we named “Too Good to Forget”. 

Out of all the other teams, my team won the pitch to our client. Midwest Dairy is now implementing this plan at Kansas State University and is planning to expand in the future. 

To learn more about the campaign implementation now, please click here

To learn more about Undeniably Diary, please click here. 

To learn about Midwest Dairy, please click here