Sandy Hook Promise is a national nonprofit organization founded and led by several family members whose loved ones were killed at Sandy Hook Elementary School based in Newtown, Connecticut. 

My Contemporary Public Relations course allowed me and my classmates, Catherine Dimaria, Katelyn Almedia, Jingyu Wang, Virgil Garrett, and Lillian Kogan to create a public relations campaign for SHP. Our mission was to think of strategies to increase engagement with a Gen-Z audience. As Account Manager for this project, I was responsible for organizing meetings, editing our final presentation and pitch book, and designing our campaign’s brand. 

To learn more about Sandy Hook Promise, please click here